Finding australia’s next generation of lamb leaders

Bridging the city-country divide and increasing awareness and communication of the ethical and sustainable methods of Australia’s sheep and lamb producers is essential for the industry’s strong future.

Research conducted by Meat & Livestock Australia shows that only about one in five* meat eaters have a good understanding of the Australian red meat industry and almost 20%* fewer city-based Australians visit livestock farms annually compared to eight years ago.

THE PITCH:
LambEx wants to hear YOUR vision on how to connect the Australian sheep and lamb industry with city consumers.

ENTRY:
2020 LambEx Young Guns may be on-farm, working in agriculture or agribusiness, studying and/or passionate about a strong future for Australia’s lamb and sheep industry with the ability to clearly and creatively address the pitch. Ages 18 to 35 years and under are eligible to apply. 

Six finalists selected from Round One will continue through to Round Two held during LambEx 2020. Finalists will be provided opportunities to develop their communication and presentation skills; increase their industry contacts; and participate in a mentoring program during the event days. Finalists will also be offered a complimentary conference ticket and a travel allowance.

THEME: Connect Australian sheep and lamb producers with city consumers

HOW TO ENTER:
Prepare your entry of up to three minutes in length using any digital medium(s) including (but not limited to) video, photography with voice overlay, digital storytelling, graphics, animation, gopro etc to share your vision on how to better connect the Australian sheep and lamb industry with city consumers.

Each entry will be judged on the following criteria:

  • Realistic potential for the vision to be adopted by industry
  • Ability to concisely convey message
  • Quality of content and production
  • Creativity

Key words which may be helpful idea starters: lamb, meat, fibre, fashion and food, producers, consumers, engagement, shared values, next generation, vision, story telling, creativity.

The competition will close 11:59 pm AEDT 31 January 2020.

SUBMISSION:
Your entry consists of two parts. Please follow the below instructions to submit your entry correctly:

Part one – fill out the entry form below.

Part two – upload your final work via WeTransfer (wetransfer.com). 
WeTransfer is a free and easy platform to send files up to 2GB. Simply use the WeTransfer form to add your final work and have WeTransfer email it to loren@agcommunicators.com.au. Remember to name your file: LambEx 2020 Young Guns Your Name. You final work will then be received by the Conference Organisers and saved along side your entry form.

Your LambEx Young Guns entry is now complete. Good luck!

QUESTIONS? For any questions please contact Loren Revell-Karutz, AgCommunicators 08 8332 3277 or loren@agcommunicators.com.au

*2019 https://www.mla.com.au/news-and-events/industry-news/Sharing-red-meats-story-with-15000-consumers-in-three-months/

 

  • To upload your final work please review and follow the instructions listed above.